World IA Day 2012

February 11, Malmö, Sweden

You're invited to attend the Scandinavian part of World IA Day 2012!

February 11 is World IA Day, a global event on information architecture, simultaneously taking place in 14 cities. Malmö, Sweden—home to a range of IT and new media companies, and also Sweden's only university education program in IA—is one of these cities.

This is the perfect setting for a day of stimulating and inspiring talks on different aspects of IA and related disciplines! We’re going to share ideas, results and research, under the global theme Designing Structures for Understanding

World IA Day Malmö is sponsored and organized by Malmö University, and The Information Architecture Institute.

The event is free for all attendees.

Register today to secure you place!

Thank you!

Thank you all for making World IA Day, and the Malmö event a success! View some photos from the event.


Time Event
10:00-10:30 Registration, coffee
  • Welcome
  • Keynote: Thinking about the Future
    Eric Reiss

    Eric Reiss is a Content Strategist and the CEO of FatDUX. He has previously been a Professor of Usability and Design at IE Business School in Madrid, authored Practical Information Architecture, twice been the president of the Information Architecture Institute, and chaired the EuroIA Summit.

  • IA for real? Alumni from Malmö University's IA program share their experiences as professionals.
    Annika Friberg, Benny Skogberg, Fredrik Ohlin

    Annika, Benny, and Fredrik have all studied at the same IA program. However, they do not share the same path after that, focusing on interaction design, systems development, and academia, respectively.

12:30-13:15 A Lunch About Architecture.
Enjoy some light food and meet other attendees, to the background of a visual story of Turning Torso.
  • Self-Learning Optimization Systems in E-Commerce
    Bengt J. Nilsson

    Bengt J. Nilsson is a Professor of computer science at Malmö University. As a researcher at the School of Technology's Department of Computer Science, he studies not only theoretical CS, but also topics such as e-learning and e-commerce.

  • Working Strategically with User Experience
    Henrik Eneroth

    Henrik Eneroth is a User Experience Designer at Antrop. He is driven by a passion for strategic and innovative ways to approach design challenges, often sharing thoughts on the Antrop blog. One recent example, getting widespread international attention, was his complete redesign of the browser window.

  • Open Data Research
    Marie Gustafsson Friberger

    Marie Gustafsson Friberger is an Associate professor in computer science at Malmö University. Her research focuses on distributed communities of practice, combined with the use of ontologies and Semantic Web technologies.

  • Closing remarks


WIAD Malmö is open for registration! Register here, or by via the handy form below.

The event is free for all participants. However, the number of tickets are limited by our venue, so please only register if you intend to come. Hope to see you there!

UPDATE: We've seen a huge interest for the day! This means that we are no longer accepting registrations. However, you can still add your name to the waitlist, which will automatically give you a ticket should one become available.

For press access, please contact Fredrik Ohlin (email, +46 (0)702834677).


We'll be spending the day at the top floor of Sweden's tallest building—Turning Torso. It overlooks Malmö and Øresund, at Lilla Varvsgatan 14, Malmö.

Organized By

Malmö University
Göran Hagert and Fredrik Ohlin
Information Architecture Program
Department of Computer Science,
School of Technology, Malmö University

The Information Architecture Institute